Communication tools are as essential to your research as your instruments.
Your research success depends not only on conducting incisive experiments and publishing in top journals. You must also explain your work clearly and engagingly to important audiences: your colleagues, potential collaborators in other disciplines, officers in funding agencies and foundations, donors, your institution's leaders, corporate partners, students, legislators, your own family and friends, journalists, and the public.
Explaining Research, published by Oxford University Press, is the first comprehensive book to give you the tools and techniques to reach all these audiences effectively.
It is so important for scientists and engineers to communicate their work to the public no matter what field they are in. Explaining Research provides great advice to those new to the experience, and there's opportunity for the more experienced among us to learn, too. —Peter Agre, M.D., Nobel Laureate and President, AAAS
... a must-have, must-read not only for its primary target audience, scientists, researchers and engineers, but also, given the new media landscape, for just about anyone eager to enhance his/her science communications skills (be it as aspiring journalist, public information specialist or educator). Do yourself a career-enriching favor and get it. —Ben Patrusky, Executive Director, Council for the Advancement of Science Writing
What every scientist needs—a communication coach who gives you the tools to succeed while simultaneously urging you forward and cheering you on. The book is full of hard-won practical advice, drawn not just from Meredith's own experience but from interviews with leading practitioners. I'm already recommending this book to my students and colleagues. — Bruce Lewenstein, Professor of Science Communication, Cornell University
Dennis Meredith's book is must reading for anyone tasked with helping scientists explain their research to the media. It's a thorough and insightful survey of the problems that confound the process when practiced by people who don't understand the needs of science journalists or the nuances of the profession. He provides the straight story of how it all works in the real world. — Tom Siegfried, Editor, Science News
I do not exaggerate when I say that Carl Sagan, that unrivaled maestro of science (and self-) salesmanship, could have profited from this book. — Keay Davidson, Author, Carl Sagan: A Life
