Communication tools are as essential to your research as your instruments.

Your research success depends not only on conducting incisive experiments and publishing in top journals. You must also explain your work clearly and engagingly to important audiences: your colleagues, researchers in other disciplines, officers of funding agencies and foundations, donors, your institution’s leaders, corporate partners, students, legislators, journalists, and the public.

Explaining Research, to be published in 2010 by Oxford University Press, is the first comprehensive book to give you the tools and techniques to reach all these audiences effectively. This authoritative guide shows you how to

• Develop a communication "strategy of synergy"
  
• Give compelling talks
• Build a professional Web site
• Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars
• Write popular articles and books
• Persuade funding decision-makers
• Benefit from your public information officer's expertise
  
• Produce news releases that attract media coverage
• Give clear media interviews
• Serve as a public educator in schools and science centers
• Protect yourself from communication traps